About Us
Roth PR is the hardest working team in the business.
Susan Roth draws from her decades of experiences to guide clients through the process of developing a targeted, cohesive communications campaign. She will assemble the team you need from Roth PR’s network of senior-level partners who are recognized leaders in their craft. Our network structure allows us to create your own personalized team, scalable up or down, to match your specific and unique communications needs.”
We love what we do! You can read about some of our other favorite projects here.
Susan Roth
President, Roth PR
Susan Roth’s PR career began in Los Angeles, promoting major studio film releases, launching new network TV shows and managing national publicity for Disneyland. In her spare time, she was volunteering for the Bill Clinton White House, running advance for their Los Angeles events when she got bit by Beltway fever. Susan moved to Washington, D.C. and set up Roth PR in 2000.
Roth PR’s purpose is to help organizations achieve their goals of making the world a better place for humans, and all creatures. She never tires of learning about the good work people are doing, from demanding racial justice (NAACP LDF for VVH Consulting) and social justice (People for the American Way) to advocating for the humane treatment of animals (Best Friends Animal Society), launching mission-driven start-ups, as well as creating documentaries that move people to action.
See the clients Susan has worked with here.
Drawing on her experience in – and love for – film, Susan also works with independent filmmakers to increase awareness of, and audience for, their documentaries among the public and film distributors. She generated national media coverage for HBO’s “Gun Fight,” directed by legendary filmmaker Barbara Kopple, as well as Alexandra Pelosi’s HBO film, “Citizen U.S.A.: A 50 State Road Trip .” Susan also steers the successful media outreach efforts for critically acclaimed independent documentaries..
Susan’s work has won awards from the Publicist’s Guild of America and the Public Relations Society of America. She is the founder of Progressive Communicators of Washington, D.C., a collaborative and mentoring network of almost 2,000 progressive advocacy communications professionals. She has a B.A. in Cinema and Communications from Hunter College in New York and resides in North Bethesda, Maryland.
Since the pandemic kept all of us from gathering with our favorite people and creatures, Susan can be found zooming with her brilliant teenage musician/nephew Matthias. She is always on the search for great dog videos and is a huge fan of “K’eyush the Stunt Husky.”
Connie Coopersmith
Senior Events Specialist & Writer
Connie Coopersmith has served in every presidential election since 1992. She also traveled for the White House, the State and Commerce Departments and the Clinton Foundation helming events and leading large advance teams on five continents.
Coopersmith is a veteran event and television producer, as well as an award-winning writer. She has also conceived, produced and directed events and cause-related efforts for a diverse group of clients including UNESCO, the U.S. State Department, the Clinton Foundation, the Clinton Global Initiative, and the Justice Department. Other projects include March for Our Lives, the Capital Children’s Museum, Vital Voices, Joe DiMaggio Children’s Hospital, the Royal Kingdoms of Thailand and Jordan, One Fair Wage, the Safe Surfing Foundation with Shaquille O’Neal and the National Hispanic Foundation for the Arts.
An avid animal lover, Connie Coopersmith’s pet menagerie includes dogs, cats, a loquacious parrot and a miniature donkey who was deployed to presidential campaign rallies.
Kris Kraves
Senior Consumer Tech PR Specialist
Kris is a highly accomplished technology PR professional working with startups and established companies across data integration and data prep, cloud computing, AI and machine learning, supply chain and enterprise software sectors. She is passionate about identifying clients’ stories and telling them to the audiences they need to reach.
Some of the hi and low tech companies she’s worked with include Adobe, Anaplan, C3.ai, Couchbase, eHealth, EMC, GetInsured, HID Global, Hitachi ABB Power Grids, Hulu, Kong, Lenovo, JW Player, Nlyte, Oco, Quantum, Roambee, Symantec, Talend, Trifacta, Toshiba and Yahoo!. She’s developed impactful media campaigns for B2B and B2C clients securing stories in major press outlets including Associated Press, USA Today, New York Times, Bloomberg, TechCrunch, VentureBeat and SiliconANGLE and trade outlets such as eWeek, Datanami, DevOps, InformationWeek, Dark Reading, among others.
Kris is obsessed with media relations; if she’s not spending time creating a new media angle for a client, she’s rummaging through top press outlets brainstorming ways to pique a specific editor’s interest. A Los Angeles native, Kris lives outside the city with her husband, two daughters, four dogs and a horse.
Anne Singer
Senior Communications Specialist & Writer
Anne Singer is a communications strategist and writer specializing in communications for nonprofits and advocacy groups. Anne has deep experience in advancing policy and legislation at both the state and federal levels, deploying compelling content over targeted channels to engage the people who can help effect positive change.
Throughout her career, Anne has produced writing and media products with clarity and messaging that achieve her clients’ goals, and earned media coverage that has moved public opinion and effected legislation both nationally and locally. She has collaborated with experts and storytellers to craft and place op-eds in the Washington Post, Wall Street Journal, USA Today and multiple state and local outlets. And while she loves writing long-form, she excels at distilling complex ideas into character-limited social posts for Twitter, Facebook and other platforms.
After 15 years living and working inside the Beltway, Anne now lives in rural Virginia, where she enjoys watching the bluebirds and the groundhogs and the barley swaying in the breeze through the window of her home office.
Of Counsel
Alan Rosenblatt
Digital & Social Media Specialist
Alan Rosenblatt, Ph.D., is a digital and social media strategist, professor & thought leader with over 30 years’ experience in the field. He is a Partner at Unfiltered.Media, a cutting-edge digital organizing and strategy firm, and a Partner at Turner4D, leading its Digital and Social Media practice. Alan taught the world’s first college course on digital/social media politics at George Mason University in 1995 and he’s been teaching variations of the course ever since—currently at George Washington, Johns Hopkins, American Universities, and Baruch College, and previously at Georgetown and Gonzaga Universities.
Dr. Rosenblatt was the Director of Digital Research at Lake Research Partners, a top Democratic opinion research firm, from 2016 through 2020. He was the Associate Director for Online Advocacy at the Center for American Progress/CAP Action Fund from 2007-2013, where he designed, created, and managed the Center’s enterprise social media program and ran many online advocacy campaigns. Between 2000 and 2007, Alan provided digital strategy services via political and communications firms at the forefront of the digital politics industry, including e-advocates and his own firm, The Internet Advocacy Center. Alan is a prolific writer, blogging at and writing for The Nation, npENGAGE, Huffington Post, Social Media Today, techPresident, Big Think, Roll Call, and Campaigns & Elections. He is a frequent keynote speaker, panelist, and trainer. He has trained nearly 20,000 politicians, organizers, and activists around the world in the arts of digital strategy, including members of Congress, Arab Spring organizers, and two future kings. Alan has a Ph.D. from American University, an M.A. from Boston College in Political Science and a B.A. in Political Science and Philosophy from Tufts University. He can be found across social media @DrDigiPol.