Communications Strategy, Story, Message, Talking Points
We start with goals. We know that big change happens one step at a time. We work together to hone your vision into an objective we can help you meet. We develop a plan, identify the key audiences, appropriate channels and best messengers, messages and talking points to achieve your desired outcomes.
Establishing what you need to say and who needs to hear it is critical to accomplishing your goal. We take our time helping you distill your message and marshall supporting facts. We work with your messengers and storytellers – people affected by or advancing the issue – to bring authenticity to your campaign. The final talking points document we work with you to create serves as a campaign-wide reference for all written collaterals, social content, interview prep, and all communication materials.
Media Relations and Writing
Over the years, Roth PR has developed a reputation for our long-standing relationships with a diverse range of journalists, as well as television and radio bookers and producers at national and regional newspapers, magazines, local and national broadcast outlets and digital media. We consider media list development to be one of the most critical services an earned media specialist can offer. We want to be sure we are targeting, personalizing and not blasting our pitches. We will help you find and develop your most compelling stories, spokespersons, report or data subjects, or news-jacking opportunities. We will then present your issue or product in a way that ensures it is seen by journalists who are compelled to share it with their readers, listeners and viewers. We prepare news releases and pitches for beat journalists and opinion writers. We collaborate on op-eds when only a first-person voice will do and framing is key. The Roth PR team is nimble. We do not limit ourselves to traditional journalists; we connect with the influencers and advocates who dominate the social media landscape. We discover and hone new talent all in service to our clients.
Digital and Social Media
Where is the audience you need to engage? If they live on Twitter or share everything on Instagram, that is where we will focus.
Our senior social media and digital team will set up a program for your campaign or organization by: brainstorming sessions for campaign and programmatic strategy, developing campaign plans, developing content strategy, setting up performance metric gathering systems, training social media managers and activists. We will perform social media program audits, set up systems to use social media to enhance earned media programs, provide training and ongoing support for your team. Roth PR also manages and creates social, display and mobile ads, and interfaces with ad vendors for you. Our services also include social listening and content
analysis.
Events
The Roth PR team executes events and special projects that amplify the unique interests and goals of our clients. The well-conceived event is an essential branding tool, an integral component of public relations strategy. Whether it is a virtual event, a gala, a product launch, a press conference or live television production, we offer comprehensive services and hands-on management. No detail is too small to overlook, nor is any idea too big to tackle.
Training
We can help your spokespersons, advocates and storytellers gain the confidence to field reporter questions while delivering their topline messages, even in today’s competitive media environment.
Roth PR also can coach your team to manage communications on their own. We will prepare you for communications in a crisis, writing content and press materials, researching and developing media lists and writing pitches.
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